Digitalisation for mid-sized businesses, seen through until your team works with it.
I ran manufacturing businesses for seven years, latterly in Germany and the UK at the same time, through Brexit and the pandemic. The CRM and ERP systems I introduced there, I then had to use myself, every day. That is the experience I bring into your company.
- of leadership, 7 of them as managing director
- 10 years
- of leadership, 7 of them as managing director
- employees led
- 70
- employees led
- P&L responsibility
- €15m
- P&L responsibility
Is KS Advisory the right fit?
A quick check before we talk. If the left column sounds like you, a conversation is worth your time. If the right one does, it probably is not, and I would rather say so now than after three meetings.
A good fit, if:
- You run a business of 5 to 100 people and make the decisions yourself.
- Your customer data lives in spreadsheets, or there is a CRM that hardly anyone opens.
- Quotes, orders and reports take too long because someone retypes data from one system into the next.
- You want someone who stays with the rollout until the new system is part of the daily routine.
Probably not, if:
- You need a presentation for a board, and the processes themselves are meant to stay as they are.
- You are looking for a large SAP team, or for a vendor who sells software licences.
- Your company has several hundred employees and a multi-stage procurement process for consulting.
What I can help with
Digitalisation is the core. Process work comes in when a system is in place and the way of working still has not changed. Interim leadership, when a position is vacant.
Digitalisation & AI
Introducing CRM and ERP so that sales and operations use them every day. AI follows once the basics are in place: email, quotes, documents. Along the way, your people learn to use the tools themselves.
- CRM and ERP that are still in daily use after 90 days
- Quotes and documents nobody retypes by hand
- Small purpose-made applications where standard software does not fit: quote calculator, customer portal, dashboard
Processes & change
When the new system is there and the work still runs in spreadsheets. I follow your team through the working day, find where things snag, and stay until the new routine holds.
- Where data is entered twice
- Where quotes sit unanswered
- Which workarounds have grown up beside the official system
Interim leadership
When a leadership position is vacant, I take it on: responsible for results, people and customers, for three to eighteen months.
- Managing director or site lead for a defined period
- An orderly handover to the successor, then I step back
- Sales for silicones and elastomers, if that is where the gap is

Before I advised companies, I ran them.
Kevin Soudah. Managing director of MVQ Silicones and Silex Limited, 2016 to 2023.
I introduced CRM and ERP as a managing director and then used them myself every day: Dynamics, HS, Lexware. I know how a sales team behaves when, two weeks after go-live, it drifts back to its own spreadsheet.
I use Anthropic and Lindy tools every day in my own business, for quote text, contracts and the data fields someone would otherwise retype. At your company I set this up on a real case, and your people learn to use the tools themselves as we go.
During the pandemic the margin went up, with the same 70 people, because costs and prices were adjusted week by week.
Let's Talk
The first conversation costs nothing but time. After it we both know whether working together makes sense.
Send a Message
Reach Out Directly
Prefer the direct approach? Give me a call or send an email.
Call Now
+49 175 2610072
Send Email
k.soudah@ks-advisory.de
Usually I reply the same day